Pet Accessory Brand Identity

Details

Client: Salty Paws, David Gralnik

Art Director & Designer: Hoyt Haffelder

I was hired to create an identity for a coastal pet apparel company called Salty Paws. The brand is fun, laid back, and pet focused. In addition to standard designs, the logo needed to work on labels sewn on the products. This required care and understanding of production methods in order to create a design that works in print, web, and embroidery.