Fishing Gear Brand Identity

Details

Client: Reef Runner Gear, Jon Filippi

Art Director & Designer: Hoyt Haffelder

Reef Runner Gear is focused on watermen sports. Their product line includes spear fishing gear, apparel, and with plans to expand into other aqua activities. Creating the identity for RRG was a pleasure and challenge. Though the initial focus was spear fishing the final identity growth in other areas.