University Fundraising Group Identity

Details

Project: Visual Brand Identity, Logo

Client: UT Austin, Dell Medical School

Art Director & Designer: Hoyt Haffelder

The Founders Circle is a giving society for the Dell Medical School. Members of the society are catalysts of change and similar to early investors at start-ups. They are the foundation from which the seeds of of philanthropy grow.

Always carry a pencil and paper when meeting with clients. You never know when they will dish out a nugget of information that will help a project fall into place. Take this identity project for example. During a client meeting we were discussing a concept that was ultimately abandoned in lieu of the final one you see here. The client mentioned that people who became members of this group by donating to the medical school are the “seeds from which a broader philanthropic initiatives would grow.” This comment was the genesis of the final identity which was well received by the client.