Realty Rebrand

Details

Client: Robert M.

Art Director & Designer: Hoyt Haffelder

Rodsans Real Estate was undergoing an organizational transition and needed to rebrand itself and enlisted Haffelder Studios services. The previous name was an mashup of one owners last name and the city of business. The project encompassed renaming the business and coming up with a compelling and flexible design system. I had a great time working on this project and am proud of the rebrand that helped the business pivot and take one a new name.