Lucky Chuck Brewing

Details

Client: Lucky Chuck Brewing

Art Director & Designer: Hoyt Haffelder

Not all the work I produce turns into a final product. The exploratory work I created for Lucky Chuck covers many options. The main element was an old Ford truck near and dear to the owners heart. So much so, that the brand name, Chuck, came from the vintage pickup. The options below range from typographic to modern solutions for the brand.