Realtor Brand Identity

Details

Client: Cain Realty

Designer: Hoyt Haffelder

I was approached to provide a visual identity for Cain Properties (later Cain Realty), were new real estate venture in Houston Texas. Houston is a large market and our client would be competing with some pretty big fish. So, the identity needed presence and provide an established look. Luckily the client was creatively open. Our solution; the lion symbolizes leadership, strength, and maturity. Combining it with a door knocker connected real estate and luxury. The color palette was carefully chosen to further differentiate CP from competitors. The colors, blue and orange, are regal but approachable. Complimentary colors create contrast and imbue the identity with vitality.