Project: Email Campaign Design
Client: The University of Texas at Austin, Office of Admissions
Art Director: Michael Caldwell
Designer: Hoyt Haffelder
Writer: Mary Cope

The admissions email campaign markets UT Austin to high school seniors. After students enter the communication flow, they receive one email every three weeks beginning the spring semester of their junior year and continuing through the spring semester of their senior year. Emails cover topics like research, community, life on campus, spirit, and more. After students are admitted, communications shift from a centralized campaign to messaging from the student’s college or school.

The email design is simple and flexible to accommodate various message types from each college or school while maintaining a cohesive brand.

  Services    Art Direction, Digital Design

Typeface used: Roboto Slab via Google fonts. 

Typeface used: Roboto Slab via Google fonts