Project: Brand Identity System

Client: UT Austin, Dell Medical School

Creative Director: Hoyt Haffelder

Art Director & Designer: Hoyt Haffelder

Some projects, never see the light of day. I created a brand identity system using modular typography that is capable of shifting to fit any format. Though the design was minimal is was a fun exploration that I enjoyed. It's a bummer it didn't get used but that's the business. 

  Services    Art Direction, Typography, Graphic Design