Project: Brand Identity System
Creative Director: Hoyt Haffelder
Art Director & Designer: Hoyt Haffelder
Some projects, never see the light of day. I created a brand identity system using modular typography that is capable of shifting to fit any format. Though the design was minimal is was a fun exploration that I enjoyed. It's a bummer it didn't get used but that's the business.
Services Art Direction, Typography, Graphic Design