Project: Event Markting Design
Creative Director: Amanda Tofflemire
Art Director & Designer: Hoyt Haffelder
Event marketing design is always a great opportunity to step outside the normal look and feel for a brand. Events are stand alone and usually connected in a tenuous way so they are afforded creative freedom. The Shine Symposium honors Dr Ken Shine from the University of Texas System's Office who was leaving his post. For this event design, I aimed for elegant but not overstated. The dimensional type treatment worked out well and everyone was very pleased.
Services Art Direction, Typography, Print Design