If you're looking for details, you're in the right spot. The expandable sections below provide additional information about my education, career, and professional recognition. 

+ Work Experience

Haffelder Studios
Jul 2013 — Present
Owner

Haffelder Studios is creative consultancy based in Austin, Texas. I'm a one-man design shop developing brands for national agencies to mom and pop eateries all across the U.S. I wear many hats, every hat as a matter of fact, in my duties as the sole employee of my design business.

The University of Texas at Austin
Dell Medical School
Apr 2017 — Present
Associate Creative Director & Brand Manager

Create visual strategy, brand guidelines, designs, and visual storytelling. I'm responsible for managing the medical school’s academic and clinical visual brand identities. In addition to managing all brand licensing requests for the medical school my duties include:

  • Create visual branded voice for all academic and clinical marketing materials.
  • Build visual strategy and brand touchpoints that effectively engage target audiences.
  • Create and implements branded resources for faculty and staff.
  • Liaison between UT Austin and Dell Med to ensure consistent and appropriate brand voice.
  • Serve as a consultant for faculty/staff/partners concerning the visual brand identity.
  • Manage outsources creative project overflow.
  • Provide Creative & Art Direction
  • Ensure projects come in on time and on budget
  • Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
  • Creative Direction
  • Relevant skills: Brand Management, Creative Direction, Team Leadership

The University of Texas at Austin
Dell Medical School
Jul 2015 — Present
Brand Manager

I'm oversee all aspects of the visual brand identity for the Dell Medical School. Some of my responsibilities include:

  • Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
  • Provide Art Direction
  • Ensure projects come in on time and on budget
  • Implement creative solutions and take initiative as part of a small team in a startup environment
  • Create visual/graphic solutions to communication challenges with input from a diverse group of partners and stakeholders
  • Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
  • Creative Direction
  • Relevant skills: Brand Management, Visual Design, Project Management

The University of Texas at Austin
Office of Admissions
Feb 2012 — Jul 2015
Senior Designer

I provided brand + design strategy, conceptual development, creative + art direction, and production for the Office of Admissions. User experience was paramount whether design an event invitation or art directing a photography shoot. My working at UT covered a range or projects from brand identity development to email and print marketing. Some of my responsibilities include:

  • Orchestrate work for production artist, photographer, prepress technician, printer, or anyone else involved in development of project.
  • Develop concepts and designs incorporated into websites, emails, brochures, advertisements, etc.
  • Consult with project stakeholders on an ongoing basis.
  • Estimate resources and participants needed to achieve project goals.
  • Ensure quality and timeliness of printed materials.
  • Draft and submit budget proposals and recommend budget changes where necessary.
  • Set and continually manage project expectations with team members and other stakeholders.
  • Proactively manage changes in project scope, identify potential crises, and devise contingency plans.
  • Build, develop, and grow any business relationships vital to the success of the project.

Texas State University
Office of University Marketing
Jan 2008 — Feb 2012
Designer II

I engaged clients directly as project lead and created everything from mobile app design to development marketing materials. The expertise I developed in this position included:

  • developing concepts, establishing stylistic direction, and creating branding guidelines.
  • managing multiple projects and deadlines without forfeiting quality and accuracy.
  • collaborating with team members on design strategy.
  • providing education opportunities to team members through webinars & lectures.
  • create scalable design strategy spanning print and online platforms.
  • implementing innovative and appropriate technologies as a part of the overall interactive strategy.
  • create compelling interactive experiences for mobile applications by collaborating with developers.

H.E.B. Grocery Company
Planning & Design Department
Jan 2007 — Jan 2008
Associate Designer

As a designer in the Planning & Design department, I developed environmental graphics and managed projects with budgets ranging from $75,000 – $350,000. Highlights from this position include:

  • Provided creative solutions for HEB branded retail environments
  • Project Manager for facility improvement projects totaling $1.1 million
  • Cultivated a network across the corporation to ensure project success
  • Provided clients with creative solutions by understanding their business goals and needs
  • Supervised production and on-site installation
  • Eliminated waste reducing project cost and ensured timelines were met
  • Experience with naming and branding ventures

H.E.B. Grocery Company
Jun 2005 — Jan 2007
Manager In Charge

As an MIC, I was responsible for the operation of my HEB store. I managed 500+ Partners daily, effectively the frontline manager for store leaders. My duties as an MIC included:

  • Majority of the time spent using independent judgment to make employment related decisions, or effectively recommended such decisions, to hire, promote, transfer, discipline, suspend, discharge, reward or otherwise engage in resolving partner related matters
  • Ensured that all Federal, State, and Company regulations and standards for product freshness, food safety, refrigeration, and sanitation are met.
  • Ensured facility and equipment are properly maintained and in good repair
  • Monitored product integrity and Partner safety
  • Ensured appropriate inventory levels are maintained by monitoring product stock levels and makes adjustments as deemed necessary
  • Ensured Standard Operating Procedure (SOP) compliance in every department
  • Utilized best practices and HEB SOP's to achieve total store productivity
  • Identified product loss opportunities and takes immediate action to correct them
  • Communicated new initiatives
  • Ensured execution of programs
  • Provided direction, guidance, or advice to ensure others complete assignments
  • Owned personal development through pursuing leadership and product knowledge training

H.E.B. Grocery Company
Central Checkout
Oct 2001 — Jun 2005
Customer Service Representative

After six months with H.E.B I was promoted from my previous position as a cashier because I demonstrated a strong work ethic and unrelenting desire to make the H.E.B. the best retailer on the planet. My duties as a manger in the Check Checkout Department included:

  • Lead the in successful operation of the Central Checkout Department
  • Developed and trained Partners to provide consistently superior customer service
  • Produced weekly department schedule
  • Projected and reported sales to store leaders
  • Handled customer concerns in professional effective manner
  • Ensured standard operating procedures for the service department are in compliance
  • Monitored and managed potential product loss
  • Performed all duties of Checker, Customer Service Assistant, Business Center, and Bookkeeper
  • Reviewed and approve financial transactions at cash register and Business Center as needed
  • Wrote and administered positive and constructive Partner
  • Performance Records and provide ongoing feedback
  • Monitored sales and ensured appropriate staffing levels, made adjustments to ensure high level customer experience and meet budget
  • Provided ongoing communication with store staff and management regarding daily events and concerns
  • Recognized Partners and celebrated success
  • Managed individual Partner productivity
  • Coached, trained, and developed Partners
  • Managed Central Checkout activity and administered department standard/guidelines in a fair and consistent manner

H.E.B. Grocery Company
Central Checkout
May 2001 — Oct 2001
Cashier

  • Provided excellent service during customer interaction
  • Collects payment for customer purchases
  • Demonstrates suggestive selling techniques
  • Bags groceries for customers
  • Monitored and managed potential product loss
  • Kept accurate till
  • Answered product related questions for customers
  • Ensured company food safety and sanitation expectations are achieved by following SOP's

+ Education

Master of Fine Arts
Texas State University
Aug 2007 — May 2011 Magna Cum Laude
Communication Design

Bachelor of Fine Arts
Texas State University
Jan 2003 — May 2006 Cum Laude
Communication Design

Continuing Education Literature

    2017
  1. Emotional Intelligence Resilience, Harvard Business Review
  2. Emotional Intelligence Mindfulness, Harvard Business Review
  3. Emotional Intelligence Happiness, Harvard Business Review
  4. Emotional Intelligence Empathy, Harvard Business Review
  5. Talent is Never Enough, John Maxwell
  6. The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It, Ilise Benun
  7. Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business, Joy Deangdeelert Cho and Meg Mateo Ilasco
  8. Extreme Ownership: How U.S. Navy SEALs Lead and Win, Jocko Willink and Leif Babin
  9. The Field Guide to Human-Centered Design, IDEO.org

Continuing Education Certificates

    2017
  1. Scheduling for Creatives
  2. Copyright for Creatives: Protecting Your Work
  3. Maketing Better Decisions
  4. Delegating Tasks To Your Team
  5. Adobe CC Libraries
  6. Adobe Draw for Illustration
  7. Learning the Concepts App
  8. Drawing Vector Graphics: Iconography
  9. Running a Design Business: Freelancing
  10. Running a Design Business: Pricing and Estimating
  11. Running a Design Business: Creative Briefs
  12. Running a Design Business: Starting Small
  13. Finance Essentials for Small Business
  14. Becoming a Thought Leader
  15. Leading with Emotional Intelligence
  16. Influencing Others
  17. Intellectual Property Fundamentals
  18. Communication Fundamentals
  19. Designing an Infographic
  20. 2016
  21. After Effects CC Essential Training
  22. 2015
  23. Creating a Responsive Web Design
  24. Adding Dynamic QR Codes
  25. 2014
  26. Drawing Vector Graphics: Tribal Illustration
  27. Foundations of Photography: Flash
  28. Drawing Vector Graphics: Linear Line Illustration
  29. Stepping Up to Leadership
  30. Writing Marketing Copy
  31. Content Marketing Fundamentals
  32. Word for Mac 2011: Essential Training
  33. Up and Running with Astute Graphics for Illustrator
  34. Photography and the Law: Understanding Copyright
  35. Drawing Vector Graphics: Patterns
  36. WordPress Plugins: SEO
  37. Creating Infographics with Illustrator
  38. Artist at Work: From Sketch to Finished Vector Illustration
  39. Logolounge: Shapes and Symbols in Logo Design
  40. Drawing Vector Graphics: Color and Detail
  41. 2013
  42. Foundations of Logo Design
  43. WordPress E-commerce: Easy Digital
  44. WordPress Essential Training
  45. CSS: Frameworks and Graphics
  46. 2012
  47. Excel for Mac 2011 Essential Training
  48. Mobile Web Design & Development Fundamentals
  49. CSS Fundamentals
  50. JavaScript Essential Training

+ Awards & Publications

Awards Publications
29 51
    2017
  1. Logolounge Volume 10, South Fork Ranch
  2. CASE Accolades, Gold Award (Online Magazine Category) UT Austin, Dell Medical School, DellMedRethink
  3. 2016
  4. GDUSA: American Inhouse Design Award, UT Austin, Dell Medical School, Development Viewbook
  5. GDUSA: American Inhouse Design Award, UT Austin, Dell Medical School, Founders Circle Logo
  6. In-House Printing and Mailing Association Award, Bronze (Cards/Programs Category), Dell Medical School Holiday Card, Holiday Greeting Card
  7. In-House Printing and Mailing Association Award, Silver (Magazines Category), UT Austin, Office of Admissions, Viewbook
  8. CASE Gold Award, Dell Medical School Viewbook, Cover Design
  9. CASE Bronze Award, Dell Medical Admissions Package, Specialty Advertising
  10. CASE Gold Award, Dell Medical Email Newsletter, e-Newsletter
  11. 2015
  12. CASE Gold Award, UT Austin, Office of Admissions, Viewbook 2015-16
  13. CASE Bronze Award, UT Austin, Office of Admissions, College Guide Ad
  14. Logolounge Volume 9, Mad Batter
  15. Logolounge Volume 9, Electric Tattoo 1
  16. Logolounge Volume 9, Electric Tattoo 2
  17. Logolounge Volume 9, The Noble Pint
  18. Logolounge Volume 9, Coco Louvier
  19. 2014
  20. PaperSpecs Gallery, UT Austin, Office of Admissions, Coin Package
  21. University & College Designers Association, Award of Excellence, UT Austin, Office of Admissions, Viewbook Brochure
  22. University & College Designers Association, Award of Excellence, UT Austin, Office of Admissions, Presidents Admitted Student Package
  23. Underconsideration: For Print Only, UT Austin, Office of Admissions, Challenge Coin Package
  24. 2013
  25. Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, Outdoor Lighting Perspective
  26. Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, King Shake
  27. Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, Specs Wine & Spirits
  28. Design: Logo: An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews, John Burrough's High School
  29. Emblem Ornamental logos, marks, and labels, UT Scholars 1
  30. Emblem Ornamental logos, marks, and labels, UT Scholars 2
  31. Emblem Ornamental logos, marks, and labels, Blueberry Festival 1
  32. Emblem Ornamental logos, marks, and labels, Blueberry Festival 2
  33. Emblem Ornamental logos, marks, and labels, Blueberry Festival 3
  34. Emblem Ornamental logos, marks, and labels, Diamond Bakery
  35. 2012
  36. ADWEEK: Talent Gallery, UT Austin, Office of Admissions, Profound Brochure
  37. Logolounge Volume 7, Mandy's Frozen Treats
  38. Logolounge Volume 7, Blueberry Festival 1
  39. Logolounge Volume 7, Blueberry Festival 2
  40. Paper Folding Templates for Print Design, Hexagon Brochure
  41. In Effect: Ground Breaking Finishes & Materials in Graphic Design, Sean Barnes Business Cards
  42. In Effect: Ground Breaking Finishes & Materials in Graphic Design, Cabin Book
  43. Underconsideration: For Print Only, UT Austin, Office of Admissions, Viewbook Brochure
  44. 2011
  45. Underconsideration: For Print Only, Hexagon Brochure
  46. Underconsideration: For Print Only, Graduation Announcement
  47. Logology2, Delish
  48. CASE Silver Award, Texas State Univ. iPhone App
  49. CASE Special Award, Texas State Univ. Presidential Football Invitation
  50. Logolounge Master Book 4, Quik Print
  51. Logolounge Master Book 4, Delish
  52. Logolounge Master Book 4, Drive
  53. PaperSpecs Gallery, Strutters Invitation
  54. PaperSpecs Gallery, Hexagon Brochure
  55. PaperSpecs Gallery, Texas State Univ. Presidential Football Invitation
  56. 2010
  57. Logolounge Master Book 1, Earth Tech
  58. Logolounge Master Book 1, Uncanny Paint
  59. Logolounge Master Book 2, Chaos Snowboards
  60. The Walk Activity Center: Poster Art Show, Corporate Warfare
  61. Graphic Design USA In House Design Award, Texas State Univ. Chancellor Invitation
  62. Graphic Design USA In House Design Award,
  63. Graphic Design USA In House Design Award,
  64. CASE Special Award
  65. Logolounge Volume 6, Olive Juice
  66. Logolounge Volume 6, Sin City
  67. 2010 Dallas Society of Visual Communication Student Show, Specs logo
  68. American Graphic Design Awards: Category First Place
  69. American Graphic Design Awards: Category Second Place
  70. Texas State University: Rising Star Award
  71. Calendar Graphics, Emotical
  72. Underconsideration: For Print Only, Texas State Univ. Presidential Football Invitation
  73. Type Player 2
  74. Communication Arts: Creative Exhibition, Texas State Univ. Presidential Football Invitation
  75. 2009
  76. CASE Special Award
  77. Graphic Design USA: In House Design Award
  78. Graphic Design USA: In House Design Award
  79. STEP Inside Design 100 Student
  80. Good 50x70, Corporate Warfare
  81. Logolounge Volume 5, Uncanny Paint
  82. Underconsideration: For Print Only, Strutters Invitation
  83. 2008
  84. Creative Summit
  85. 2007
  86. Logolounge Volume 4, Gotham Gardens
  87. Art Directors Club Houston: Student Show
  88. CMYK Magazine No.30, Heather McHugh Poster
  89. Creative Summit: Coveted Memorial Ralph Award
  90. Creative Summit: Certificate of Excellence