process Overview


All projects begin with a chat, sometimes just a brief conversation over coffee. My research process will feed the strategic and creative phases that create your unique identity. 


Every brand has a purpose, a calling, a reason it exists. Through positioning and planning, I'll ensure your identity reflects the essence, culture, and personality of your brand.



Whether you’re a mom and pop eatery, sports franchise, or national agency my creative process will uncover a unique approach to facilitate your needs and impact your audience.



The Creative Process

Generally most creative projects follow the the creative journey, Discussion, Research, Design, Review, Production. Below is a brief outline of the each phase.

 1. Discuss  
  • Client completes creative brief
  • HS provides quote and contract
  • Project fees, timeline, and deliverables agreed upon
  • Client pays project deposit (50%)
  • HS provides follow up questions*
 2. Research  
  • Internal use
  • HS investigates competitors
  • Gather inspiration and resource material
 3. Design  
  • HS Creates designs for project
  • Designs are mocked up in various touchpoint*
 4. Review  
  • Client reviews designs
  • Client provides feedback
  • Discuss revisions*
  • Repeat Design & Revisions Phases*
  • Client approves concept
  • HS schedules delivery of approved design
 5. Produce  
  • HS completes production files
  • HS completes styles guides*
  • HS facilitates production with vendor*
  • HS provides final art to Client
  • HS sends invoice for remaining project balance
  • Client pays remaining project balance

* If applicable. Every project is different and may not require the same steps.