Project: Event Markting Design

Client: UT Austin, Dell Medical School

Creative Director: Amanda Tofflemire

Art Director & Designer: Hoyt Haffelder

I've written about event marketing design for other projects. It's a creative challenge to create designs that don't really align with the typical brand guidelines but feel related. This project was didn't have a large budget, in fact it barely had budget to speak of. Digital printing with pearlized paper is a great way to make small budget project feel special which makes the recipient feel important. And that's key to a successful project like this, always think about the end recipient or user.