Project: Marketing Design

Client: Dell Medical School

Creative Director: Courtney Manuel

Writer: Angela Curtis

Art Director & Designer: Hoyt Haffelder

The Dell Med viewbook brochure is a marketing tool for the philanthropy team. With compelling stories from students, infographics and wonderful photos the overview it provides is powerful. I worked with my colleague Angela, who wrote the material, and I handled all other aspects from design to project management. As an inhouse designer, I don't always have the luxury of creating my own graphic assets. Most of the illustrations are stock but were customized to fit our brand. I compare it to being a chef. Sometimes you get to grown your own vegetables, other times you have to buy them. Either way you have a make a great dish with what you have.

  Services    Art Direction, Typography, Print Design