Project: Icon System

Client: UT Austin, Dell Medical School

Creative Director: Stephen Smith

Art Director & Designer: Hoyt Haffelder

When you're trying to communicate things like psychological, occupational, and environmental health it's a bit of a challenge. Unlike logos, icons don't have the benefit of imbued brand characteristics. When you create a logo for a company you embed it with brand traits and say this symbol stands for this, that, and the other. Icons however, just has to communicate nonverbally. 

  Services    Art Direction, Typography, Illustration

dell-med-school-icons-animated.gif
Occupational

Occupational

Financial

Financial

Spiritual

Spiritual

Psychological

Psychological

Social

Social

Intellectual

Intellectual

Environmental

Environmental