Project: Icon System

Client: UT Austin, Dell Medical School

Creative Director: Stephen Smith

Art Director & Designer: Hoyt Haffelder

When you're trying to communicate things like psychological, occupational, and environmental health it's a bit of a challenge. Unlike logos, icons don't have the benefit of imbued brand characteristics. When you create a logo for a company you embed it with brand traits and say this symbol stands for this, that, and the other. Icons however, just has to communicate nonverbally. 

  Services    Art Direction, Typography, Illustration

dell-med-school-icons-animated.gif
 Occupational

Occupational

 Financial

Financial

 Spiritual

Spiritual

 Psychological

Psychological

 Social

Social

  Intellectual

Intellectual

 Environmental

Environmental