Project: Visual Brand Identity
Client: Butwin Chiropractic
Art Director: Dr Ben Butwin
Designer: Hoyt Haffelder

Butwin Chiropractic is a new server provider in the Carmel Indiana area. They serve the general public and cater to athletes. Haffelder Studios was approached to create a visual brand identity for the new service provider. Different approaches were considered and ultimately they choose an abstract vertebrae to symbolize their practice. The first identity below was chosen by the client and the remaining versions were left on the cutting room floor.

  Services    Art Direction, Logo Design, Typography