Ugly paper costs the same as pretty paper

Designers often want big budgets and all the bells and whistles. Throughout my career I've success by seeing the potential in mundane projects.

Take this invite for example, it was a small run digital print. The budget was small. I couldn't letterpress, emboss, or varnish because it had to digitally print. But that doesn't mean the project couldn't be well designed. By selecting a pearlized paper stock and designing something that is detailed the piece successfully hide the small production budget.

My takeaway, limitations are the fuel of creativity.

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