Project: Visual Brand Identity
Client: America’s Got Game
Art Director: Lane McCall
Designer: Hoyt Haffelder
Haffelder Studios was contacted to provide a visual identity for America’s Got Game. Think youtube with prizes. Users upload awesome, cool, or crazy sports related videos in order to win. The challenge was creating an identity that doesn’t align with any one sport since the brand will encompass all sports. The solution: an energetic color palette with sports related typography.
Services Art Direction, Typography, Logo Design