Project: Visual Brand Identity
Client: America’s Got Game
Art Director: Lane McCall
Designer: Hoyt Haffelder

Haf­felder Stu­dios was con­tacted to pro­vide a visual iden­tity for America’s Got Game. Think youtube with prizes. Users upload awe­some, cool, or crazy sports related videos in order to win. The chal­lenge was cre­at­ing an iden­tity that doesn’t align with any one sport since the brand will encom­pass all sports. The solu­tion: an ener­getic color palette with sports related typography.

  Services    Art Direction, Typography, Logo Design